Making Sense of the Digital Society

Artificial intelligence (AI) and other innovative technologies are rapidly evolving. What will it take to make these tools work for us?

In her talk, Gina Neff will look at how we can build a better future by addressing what still needs to be done to use generative AI and other automated technologies in our homes and workplaces. From robotic surgery and automated engineering to generated text and images from models like GPT and Dall-E, AI is forcing us to develop new ways of working.

Understanding the challenges and the opportunities ahead requires a deep look at how we work in teams, and how we adapt, resist, or follow the new ways for organising information at work and in society at large. Anticipating these challenges, and adapting the technology as well as our jobs, our regulations and our organisations, will help AI work for all of us.

Gina Neff is the Executive Director of the Minderoo Centre for Technology & Democracy at the University of Cambridge. Her research focuses on the effects of the rapid expansion of our digital information environment on workers and workplaces and in our everyday lives. Gina Neff holds a Ph.D. in sociology from Columbia University and advises international organisations like UNESCO, the OECD and the Women’s Forum for the Economy and Society. Her books include “Venture Labor” (MIT Press 2012), “Self-Tracking” (MIT Press 2016) and “Human-Centered Data Science” (MIT Press 2022).